We build easy-to-use, thoughtful digital experiences that help people explore, compare, and buy confidently at every stage of their automotive journey.
The automotive industry is undergoing a digital transformation where UX is no longer a luxury but a necessity for brand loyalty and customer retention.”
Automotive platforms struggle with fragmented journeys, uninspiring content, disconnected services, and data experiences that fail both buyers and business leaders.
Long spec sheets without context or comparisons confuse first-time EV buyers unfamiliar with terms like torque or range.
User preferences and selections rarely carry from digital to dealership, causing frustration and drop-offs.
External portals for finance and registration disrupt high-intent flows and hurt conversions.
Lack of verified history and condition details on pre-owned pages weakens buyer trust.
Search tools ignore real-world intent, making discovery harder for users.
We deep dive into behaviours of first-time buyers, fleet managers, and resellers using user tests, market audits, and dealer insights to guide every design decision.
We turn insights into clear journeys and experience roadmaps mapping every touchpoint from discovery to resale to help brands simplify and scale
We turn insights into mobility-first experiences from smart dashboards for leaders to responsive ecosystems for buyers and sellers focused on utility, adaptability, and delight.
Our modular design systems support everything from EV dashboards to resale portals ensuring scalable, consistent, and high-performance interfaces across platforms.
We validate with real users buyers, sellers, agents, and admins refining flows like onboarding and checkout through A/B testing, heatmaps, and continuous feedback.
We ensure seamless design delivery across apps, in-vehicle systems, and admin panels with tailored handoffs, QA, and component libraries built for agile teams.
Crafted mobile application for hiring on-demand & verified car drivers for your own car
Designed New Cars website to revolutionise car-buying experience from sedans to SUV
Working with Feelpixel has been a great experience. Over the past 8–9 months. What sets them apart is their ability to align business goals with user needs, while maintaining the speed startups expect. The fact that we continue to engage them on new projects speaks for itself. Wishing the team all the best ahead!
Design partnership
Project delivered
We wanted a big bang entry into new cars with a premium, unique approach. Feelpixel joined us from day one zero to one. They understood our customers deeply, did their own research, and delivered fast. The team is dedicated, collaborative, and outcome-driven. Highly recommended!
Visitors every month
Our website now boasts a modern, streamlined, and cleaner web app. Feelpixel’s Mobile-first design strategy has driven significant growth in conversion rates and average transaction value. Their professional approach, meticulous implementation of our requirements and in-depth understanding of online users have resulted in a cohesive and intuitive user experience across all devices.
