While reviewing the old designs of the application, we came across few gaps .
In the discovery phase, we gained a deep understanding of the user requirements, business goals, competitors’ strengths and weaknesses, industry trends, and the current state of the product.
In the define phase, we analysed the information we’ve obtained to draw insights and defined the goals, objectives, and our strategy moving forward into the process.
In this phase, we generated and explored a wide range of concepts through wireframes and lo-fi prototypes. We then developed a design language and applied the same throughout the designs.
We conducted a stakeholder workshop to understand the brand, its product. Based on their inputs, we derived certain brand attributes that give an idea that how the brand should be perceived by users.
After formulating elements, we started to define the visual language of the product.
Based on these details, we created initial screens to get an idea of visual components.
After getting feedback from stakeholders, we started creating visual design components like a Navigation bar, hero section, buttons, etc.
Based on these components, we started with the visual designs of the various modules of the product.
