The world’s largest e-commerce brand introduced 10-minute grocery delivery with trusted reliability. We aimed to position Amazon Now as a nationwide value leader and make users aware of Prime-only pricing exclusive to members by crafting a distinct identity enhanced with fluid interactions that made every purchase feel premium and engaging.
01
Create awareness that Amazon Prime members enjoy better prices, cashback, and no minimum order value compared to others, strengthening the perception of exclusivity.
02
Despite being convinced about Prime, many members haven’t made Amazon Now their go-to quick-commerce app, often switching to competitors that offer more engaging and delightful experiences.
03
Time-starved, value-conscious shoppers won’t be swayed by text-heavy messaging. The benefits must be felt through sharp, intentional design, engaging motion, and emotionally resonant experiences.
To position Amazon Now as the most rewarding choice for Prime members by highlighting exclusive perks like best prices and ₹0 minimum order, not just designing to show lower prices, but using engaging motion design to spark delight, emotional connection, and a smarter, more exclusive way to shop.
We showcased differentiated Prime prices on item faceout cards to make them feel exclusive, instantly rewarding, and visually harmonious within the grid. Prime prices were highlighted as the hero with discreet Prime only price tags, supported by subtle motion and gentle animations to spark delight and enhance perceived value.
Created a dedicated space showcasing a curated selection of products, each with Prime-only pricing to make the benefit instantly clear. This premium zone not only communicates exclusivity but also builds a sense of pride and belonging, encouraging Prime members to explore, engage, and shop more within their own “members-only” section.
Designed a one-time animation that greets new Prime members the moment they open the app for the first time, showcasing exclusive benefits. This welcome moment is crafted to build excitement, reinforce the value of their Prime membership, and inspire them to start exploring and shopping right away
A subtle animated banner below the search bar that highlights Prime benefits, reinforcing value and gently nudging members, while keeping the page clean and distraction-free. it delivers high-recall messages without friction.
Downloads on the Google Play Store
Trusted Users
Rating on Play store
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