Building digital health platforms that simplify, informed decisions, and build lasting trust between patients, providers, and Pharma brands.
Good healthcare UX can increase patient satisfaction by up to 90% and reduce drop-offs.”
Pharma platforms often fall short on trust, clarity, and accessibility, missing the opportunity to guide users through complex decisions with care, accuracy, and empathy.
Lack of relatable visuals, contextual storytelling, or usage cues makes it harder for users to connect with products and take action.
Lack of empathy in flows creates hesitation from refills to treatment discovery.
Disjointed portals and apps break care continuity, frustrating self-managing users.
Compliance-heavy forms prioritize legal text over user comfort and clarity.
Generic content and support ignore user condition, history, or treatment stage
We dive deep into patients and provider mindsets, understanding behaviours, hesitations, and the moments that shape trust in digital health.
We map journeys that align with patient needs, regulatory frameworks, and product goals, balancing clarity, empathy, and compliance.
We translate insights into concepts, shaping flows and content hierarchies that simplify education, support, and self-serve care.
We craft scalable UI systems for apps, portals, and platforms, ensuring consistency across use cases, devices, and patient types.
We validate with real users, from caregivers to clinicians, refining designs based on comprehension, accessibility, and emotional response.
We ship design kits, documentation, and responsive components built for speed, compliance, and seamless handoff to dev teams.
Designed an omnichannel experience for Medlife's diverse offerings with customized navigation and a Superapp visual design system
Designed a digital & empathetic experience for patients which simplifies the fertility journey with clarity and care.
Developed a complete brand ecosystem for Provectis that visually communicates their role as a connector
Crafted a standalone website for their digital life science sector which shows their services & culture
Designed e-commerce co-brand Gritzo that offers health products & personalised recommendations based on children's health.
Designed a digital & thoughtful experience for seniors which ensures safety through fall detection and wellness care.
Worked with FEELPIXEL on two UX projects, one at rentOne and another one at Medlife. Feelpixel team was high focus on delivering the right quality within stringent deadlines.
The Feelpixel team is very nimble, very agile. You put a thought and they take the thought and build it over there. And when you see the delivery of the results on the table you always get satisfied, there isn't a lot of going back and forth.
Our website now boasts a modern, streamlined, and cleaner web app. Feelpixel’s Mobile-first design strategy has driven significant growth in conversion rates and average transaction value. Their professional approach, meticulous implementation of our requirements and in-depth understanding of online users have resulted in a cohesive and intuitive user experience across all devices.
Feelpixel has worked with leading healthcare and healthtech brands including Medlife, Indira IVF, Provectis, HealthKart, Archimedis Digital, and Kubocare, delivering intuitive and user-centric digital healthcare experiences.
Feelpixel has designed solutions across patient onboarding, appointment booking, teleconsultation flows, health tracking, and e-commerce for wellness products—focusing on accessibility, clarity, and ease of use.
Feelpixel focuses on creating simple, empathetic, and accessible UX that enhances patient journeys, improves engagement, and ensures seamless interaction across complex healthcare workflows.
Feelpixel combines human-centered design with domain understanding to build secure, scalable, and easy-to-use healthcare platforms that improve patient trust, engagement, and overall digital experience.
