AgentsAt is a B2B platform connecting Indian MSMEs with verified, commission-based sales agents across industries and cities. We redesigned the website to create one clear platform experience across two distinct user needs, helping MSMEs find sales talent and agents discover relevant opportunities.
01
As a relatively new concept, AgentsAt needed to quickly establish what it offered, who it was for, and why users should trust it. However, it lacked clear brand positioning, making the platform difficult to understand at first glance and limiting meaningful interest.
02
Inconsistent visual language, generic content, and unclear information hierarchy made the experience feel fragmented. For a new platform, this made it harder to establish the credibility and confidence needed to engage.
03
AgentsAt needed to communicate value to two distinct user groups MSMEs looking for sales talent and agents looking for relevant opportunities while keeping both experiences connected under one platform.
Solving platform complexity through simpler communication, creating a clearer, more credible digital experience that helps MSMEs and sales agents understand the platform’s value as a trusted platform and confidently engage with it.
We refined the platform’s messaging and visual communication to make the AgentsAt concept easier to catch first glance. By clearly communicating how MSMEs and sales agents connect, and what each side could gain from the platform, we helped users quickly understand its relevance and why they would want to engage with it.
We brought consistency across the website’s visual language, content, and structure to replace the fragmented experience with one that felt more intentional and credible. Clearer hierarchy and navigation made information easier to find, while more meaningful content and trust signals gave users stronger reasons to engage with the platform.
We brought the two sides of AgentsAt into one connected experience, giving MSMEs clearer ways to find sales agents and helping sales professionals discover relevant opportunities. From audience-specific messaging and industry discovery to location-based exploration and trust signals, each touchpoint was designed around what each side needed from the platform.
We developed the website using WordPress and Elementor Pro with pixel-perfect implementation. Development focused on responsive design, custom functionality, performance optimization, and technical SEO to deliver a fast, maintainable, and future-ready experience. A scalable CMS structure ensures long-term flexibility while enabling easy content management.
The redesign strengthened AgentsAt’s digital presence by reinforcing its credibility, nationwide scale, and category leadership through a cohesive design system and stronger trust signals.
Audience-specific messaging and a clear information hierarchy help both MSMEs and Sales Agents quickly understand the platform’s value and navigate with confidence.
A streamlined information architecture and optimized content hierarchy improve content discoverability, making the platform easier to explore while strengthening long-term organic visibility.
The redesigned platform drives faster opportunities and trusted partnerships through 500+ verified connections across 1,000+ cities.
The existing website struggled to clearly communicate what AgentsAt offered, who it was for, and why users should trust the platform. Inconsistent visuals, generic content, and unclear information hierarchy made the experience feel fragmented.
We created a connected experience for both sides of the platform: MSMEs looking for sales agents and sales professionals looking for opportunities. Audience-specific messaging and clearer navigation helped each user quickly understand the value relevant to them without making the platform feel divided.
We strengthened the visual language, content hierarchy, and trust signals throughout the experience. Verification messaging, platform statistics, testimonials, industry coverage, and clearer communication around how AgentsAt works helped establish greater credibility.
We introduced a more consistent design system, stronger content structure, meaningful trust signals, and clearer explanations of the matching process. This replaced the fragmented experience with one that felt more intentional, reliable, and established.
The content was structured around the specific goals of each audience. MSMEs could quickly understand how to find verified sales professionals, while agents could discover relevant opportunities and understand how they could earn through commission-based work.
The website was developed using WordPress and Elementor Pro with a pixel-perfect implementation. The development focused on responsive design, custom functionality, performance optimization, technical SEO, and a scalable CMS structure for easier long-term content management.
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