Transform with Resilience
Transformed the digital presence of a renowned digital solutions provider, infusing it with a sense of authenticity and aligning it with the company's core values through the implementation of bespoke design elements and a holistic revitalization of the web design.
The primary challenge was to modernize the website to accurately reflect the company's values and authenticity. This involved showcasing the cultural aspect of the company through its values and photographs, as well as emphasizing the brand's identity through various design elements.
The goal was to provide a fresh look to the website while limiting excessive written content and prioritizing valuable information.
We conducted a series of stakeholder workshops to delve into the essence of the brand, its core values and the competitive landscape. The stakeholders were actively engaged throughout each brainstorming and ideation session.
Our diligent competitive analysis provided us with invaluable insights and allowed us to make informed decisions in terms of what would be the most fitting approach for our project.
Based on the information we gathered, we also devised a comprehensive User Persona. Our efforts in understanding the context resulted in us discovering insights and pain points.
Based on the research and our understanding of CloudMoyo, the team followed a comprehensive design process where We started with journey maps which is a detailed visualization that shows how a user-based persona is feeling throughout the process of using the training program
After the initial iterations we defined the visual theme for the website by creating moodboards . after finalising the moodboard we created elements based on it.
we introduced some accent colours to enhance the visual language and also introduced inconography style based on it. Also the stakeholders wanted doodling as a design element to make the website look fun
Based on this information we created few screens to show it to stake holders and get their feedback