Crafted a strong brand identity, website, and app experience that simplified the loan journey, aligning with LOANS24’s mission to make financing accessible, transparent, and hassle-free.
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“>Prioritizing trust and security was crucial, especially for a younger audience, to ensure confidence in sharing personal information and completing payments.
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Striking a perfect balance between delivering an effortless buying journey for users and aligning seamlessly with business and legal objectives.
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Improving the previous buying journey with a more cleaner and hassle-free approach.
The objective is to create a comprehensive insurance platform for mobile and web that offers tailored motor, health, and daily needs insurance, featuring a streamlined, trustworthy, and user-friendly purchasing process.
We developed a comprehensive insurance ecosystem, encompassing every aspect of design and branding. This included creating a distinctive logo, crafting custom icons, and designing engaging illustrations, all tailored to provide a visually appealing user experience.
We designed clear and intuitive entry points at key stages of the insurance purchasing journey to enhance user engagement and drive conversion rates.
We developed a comprehensive insurance platform offering a wide range of fully customizable insurance options. Each product was uniquely distinguished through a thoughtful combination of color coding and custom-designed icons, ensuring clear identification
We ensured that each insurance plan featured transparent and detailed information, enabling users to understand the benefits of their chosen plan and make informed decisions quickly.
Insurance products often require text-heavy explanations to convey benefits and details. To balance this, we incorporated custom-made illustrations and icons, effectively simplifying complex insurance terms and processes.
We ensured a seamless and responsive experience across all devices. The interface, navigation, and interactions are optimized for mobile, making insurance buying effortless on the go.
We aimed to build user trust by clearly highlighting that the product is powered by CARS24.
To differentiate the diverse range of products under INSURE24, we implemented a subtle color-coding system, ensuring clear distinction while maintaining visual harmony and avoiding redundancy.
We aligned the user experience design with the backend architecture and legal requirements, ensuring seamless integration and functionality.