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INSURE24 By CARS24

Crafted a strong brand identity, website, and app experience that simplified the loan journey, aligning with LOANS24’s mission to make financing accessible, transparent, and hassle-free.

website design
M-Site
design system
Brand identity

The Challenge

01

Building a trustworthy platform

“>Prioritizing trust and security was crucial, especially for a younger audience, to ensure confidence in sharing personal information and completing payments.

02

Balancing business needs and user experience

Striking a perfect balance between delivering an effortless buying journey for users and aligning seamlessly with business and legal objectives.

03

Simplifying complex Insurance buying process

Improving the previous buying journey with a more cleaner and hassle-free approach.

The Objective

The objective is to create a comprehensive insurance platform for mobile and web that offers tailored motor, health, and daily needs insurance, featuring a streamlined, trustworthy, and user-friendly purchasing process.

Creating a unique brand identity

We developed a comprehensive insurance ecosystem, encompassing every aspect of design and branding. This included creating a distinctive logo, crafting custom icons, and designing engaging illustrations, all tailored to provide a visually appealing user experience.

Inter

Regular

Medium

Semibold

Bold

Effortlessly solving insurance needs for everyone

We designed clear and intuitive entry points at key stages of the insurance purchasing journey to enhance user engagement and drive conversion rates.

Multiple insurance options

We developed a comprehensive insurance platform offering a wide range of fully customizable insurance options. Each product was uniquely distinguished through a thoughtful combination of color coding and custom-designed icons, ensuring clear identification

Clear insurance information

We ensured that each insurance plan featured transparent and detailed information, enabling users to understand the benefits of their chosen plan and make informed decisions quickly.

Making Insurance Easy to Understand

Insurance products often require text-heavy explanations to convey benefits and details. To balance this, we incorporated custom-made illustrations and icons, effectively simplifying complex insurance terms and processes.

Mobile optimised Experience

We ensured a seamless and responsive experience across all devices. The interface, navigation, and interactions are optimized for mobile, making insurance buying effortless on the go.

Design Choices That Built Trust, Clarity & Functionality

Ensuring confidence in users

We aimed to build user trust by clearly highlighting that the product is powered by CARS24.

Color-Coded for Clarity

To differentiate the diverse range of products under INSURE24, we implemented a subtle color-coding system, ensuring clear distinction while maintaining visual harmony and avoiding redundancy.

Seamless UX & Tech Alignment

We aligned the user experience design with the backend architecture and legal requirements, ensuring seamless integration and functionality.

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