Sellcraft helps organisations solve complex workforce challenges through specialist technology hiring, technology services, contract staffing, Recruitment Process Outsourcing (RPO), and Global Capability Center (GCC) consulting. Feelpixel designed a new brand identity and developed an SEO ready CMS based WordPress website that improves service discoverability, strengthens enterprise credibility, and creates a scalable digital experience for future growth.
01
Sellcraft’s service portfolio had grown significantly over the years, making it difficult for prospective clients to quickly understand what the company specialised in. With multiple overlapping offerings across talent, technology, and GCC services, the website lacked a clear business narrative and service hierarchy.
02
The add payment workflow was previously difficult to understand, leading to confusion and delays. The objective was to redesign the flow to make payment actions clearer, more intuitive to follow, and easier for dealers to complete without errors.
03
The project involved strategy, branding, website design, development, and supporting collateral within a two-week timeline. The challenge was delivering a complete transformation while balancing business priorities and maintaining momentum across multiple workstreams.
The objective was to reposition Sellcraft as a modern Talent, Technology, and GCC partner. We focused on improving service visibility, strengthening credibility, creating brand consistency, and building a scalable foundation that supports business growth and enterprise engagement.
We created a cohesive brand identity system that extended far beyond the website. The brand guidelines included logo refinement, colour palette, typography, graphic language, imagery direction, and usage principles, along with business cards, letterheads, email signatures, LinkedIn banners, presentation templates, and branded collateral. This unified identity ensures a consistent and professional brand experience across every digital and offline touchpoint.
Rather than treating the homepage as a collection of content blocks, we designed it as a guided discovery experience. Applying the 10 second rule, each section delivers one clear message, allowing users to quickly understand Sellcraft’s expertise, navigate with confidence, and explore relevant services without unnecessary complexity.
We redesigned Sellcraft’s website with a mobile first, conversion driven approach, connecting every section into a clear user journey. Improved navigation, contextual CTAs, floating contact actions, lead forms, and industry specific pathways helped users discover relevant services, explore deeper, or connect at the right moment. Content was restructured into concise, LLM friendly sections, strengthening SEO, AEO, and GEO while improving discoverability, engagement, and lead generation.
To ensure consistency and scalability, we created a foundational design system covering colors, typography, iconography, graphic elements, motion principles, website components, branding assets, business stationery, and social media applications. This provided a unified framework for maintaining consistency across future communications and brand experiences.
We created a set of custom infographics and motion assets to visually communicate Sellcraft’s capabilities, global reach, and service ecosystem. From animated globe interactions to service-specific visual narratives, these elements enhanced engagement while simplifying complex business concepts for prospective clients.
A restructured information architecture and clear service hierarchy make key offerings easier to find and understand.
A unified identity system now connects the website, LinkedIn, business cards, letterheads, email signatures, presentations, and other customer touch-points.
Simplified messaging and service prioritisation help enterprise decision makers quickly understand Sellcraft’s core capabilities.
The CMS powered WordPress website is built with technical SEO best practices, including metadata, schema markup, sitemap, robots.txt, and a scalable content structure to support long term organic visibility.
The website delivers a consistent experience across desktop, tablet, and mobile devices while enabling easy content management through WordPress CMS.
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