Tario Case Study

Tario

We partnered with Tario to create an agentic CRM that automates enterprise sales workflows, helping teams close more deals with less effort

agentic AI

CRM platform

design system

The Challenge

Making AI-Generated Data Trustworthy

Sales reps are skeptical of AI-sourced lead intel and personalized messages, if the data feels off or generic, they ignore it entirely and revert to manual work.

Designing for Agentic Workflows

When AI is doing the work autonomously, keeping the user meaningfully in the loop without overwhelming them with decisions is a complex and delicate UX balance.

Standing Out in a Commoditized Space

Sales tech is a saturated market, designing something visually distinct and premium while still familiar enough for enterprise buyers is a hard balance to strike.

The Objective

To build a powerful, agentic AI sales platform that’s intuitive for reps, trustworthy in its outputs, and scalable for enterprise teams, turning fragmented workflows into one experience.

Design Language

Sales platforms tend to look the same, dense, corporate, forgettable. We designed a modern, premium visual language built to stand out, yet scale effortlessly for enterprise sales teams.

Design System

We built an AI-native design system understood by both humans and AI, accelerating frontend generation through MCP and IDE integrations for faster, consistent builds.

Designing Sales as One Connected System

We designed every module to share context and logic, turning scattered sales tools into one intelligent, continuous system reps actually live inside.

Earning Trust in AI-Generated Outputs

We made every AI output traceable and editable, turning invisible intelligence into something reps can verify, question, and confidently act on

Turning Conversations Into Structured Insight

We designed the system to listen, extract what matters, and surface next steps instantly, turning raw conversations into clear, actionable insight.

Autonomy That Keeps the Rep in the Loop

We designed clear boundaries between silent automation and rep approval, turning agentic autonomy into something that builds trust, not anxiety.

Scaling Sales Through Intentional Design

Built to Scale With the Team

We designed the system to flex from a single rep to a full enterprise floor, without adding complexity as teams grow.

Premium, Not Generic

We chose a visual language that stands apart from typical B2B tools, making the platform feel distinct in a crowded category.

Speed Without Sacrificing Care

We used AI-native tooling to accelerate design-to-build, without compromising on craft or consistency across the product.

Hear it from our client

Collaborating with Feelpixel has been an outstanding experience. They designed a comprehensive insurance ecosystem tailored to our needs. Their ability to quickly grasp our pain points, business goals, and vision was remarkable. Feelpixel helped us create an impactful brand identity, custom illustrations, icons and helped us balance business and user needs. I highly recommend Feelpixel for their ability to deliver high-quality and impactful results.

Stuti PandeyAGM, Cars24

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