Archimedis Digital builds innovative digital solutions for life sciences companies, driving business growth.
Archimedis Global needed a website separately for their Digital sector. The objective of Archimedis Digital is to showcase their Services, their culture, and the team who is behind their success. The website is clean and simple to enhance the content also with focused attention on micro-animations to add life to the website.
We conducted a stakeholder workshop to understand the brand, its product. Based on their inputs, we derived certain brand attributes that give an idea that how the brand should be perceived by users.
Also, clients gave us a product walk-through which gave us a better understanding of the product and its functionalities. Further, we started exploring the product and formulated various visual components like a header, navigation bar, forms, data tables, cards, lists, etc.
Our UX Researchers conducted workshops with the stakeholders to understand users' pain points, expectations, and motivations. Our team also involved a few potential users to understand consumer psychology at a better level.
After getting feedback from stakeholders, we started creating visual design components like a Navigation bar, hero section, buttons, etc.
Based on these components, we started with the visual designs of the various modules of the product.
The selection criteria of a typeface were to ensure the Archimedis Digital services are well-legible and easily comprehensible and that the user experience remains the same across all the devices. Inter is a variable font family crafted and designed for computer screens.
The color blue represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents the meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.
We have used custom icons with carefully added micro animations maintaining consistency throughout the website.
