We help organizations validate ideas, understand customer needs and identify growth opportunities through user research, UX audits, competitor analysis and product discovery.
What WE DO
We uncover user needs, motivations, behaviors, and business objectives through structured research that reduces assumptions and guides better decision-making.
We identify usability issues, workflow gaps, and friction points to improve product effectiveness and user satisfaction.
We transform research findings into actionable insights, opportunity areas, and recommendations that support product, design, and business decisions.
From user interviews and workflow analysis to usability testing and strategic recommendations, we help businesses uncover insights that reduce risk, improve experiences, and drive confident decision-making.
Industries Studied
Research Sessions Conducted
Workflows & Journeys Analysed
Our Process
We align business goals, research objectives, stakeholders, and success criteria to define what needs to be learned and why it matters.
We identify target users, research methods, discussion guides, participant criteria, and study frameworks to ensure focused and effective research.
We conduct user interviews, stakeholder workshops, field research, competitive analysis, and usability studies to gather qualitative and behavioral insights.
We identify patterns, motivations, pain points, decision-making behaviors, and opportunity areas through structured analysis and synthesis.
We transform research into actionable insights, strategic recommendations, and experience opportunities that support business, product, and design decisions.
Founder & Design Director
OUR RESEARCH PRACTICE
At Feelpixel, a multi-location research initiative focused on how customers interact with technology products in retail environments. The study evaluated product demonstrations, sales conversations, customer decision-making patterns, and competitor experiences to identify opportunities for improving engagement, product awareness, and conversion.
A qualitative research study focused on understanding the emotional, operational, and business realities of IVF treatment. Through patient interviews, staff interactions, process observations, and journey mapping, we identified opportunities to improve patient confidence, treatment transparency, care coordination, and overall experience across the fertility journey.
A research-led study focused on uncovering the motivations, concerns, and decision-making behaviors of borrowers throughout the lending journey. At Feelpixel, the research examined financial needs, loan discovery, application experiences, repayment expectations, and trust factors to identify opportunities for creating more transparent and customer-centric lending experiences.
At Feelpixel, for MIT WPU Goa, we conducted extensive user research to understand how prospective students discover, evaluate, and choose academic programs, while also exploring their expectations around campus life, accommodation, facilities, and the overall university experience. With 321 participants, 246 surveys, and 75 interviews, the research uncovered key behaviours, information needs, and content gaps, translating them into actionable insights for the university website.
Why we are different
Working with Feelpixel was an absolute pleasure. From the initial engagement to the creation of custom onboarding experiences, Feelpixel's dedication and expertise were evident. Their ability to translate user insights into engaging solutions is truly commendable. I highly recommend Feelpixel to any organization seeking exceptional results and a seamless collaboration exoerience.
Feelpixel’s custom illustration was tailored to user needs.
Our website now boasts a modern, streamlined, and cleaner web app. Their professional approach, meticulous implementation of our requirements and in-depth understanding of online users have resulted in a cohesive and intuitive user experience across all devices. We highly recommend Feelpixel for their exceptional design expertise and their ability to deliver impactful results.
Collaborating with Feelpixel was exceptional. They quickly understood our vision, designed a tailored insurance ecosystem, and created a strong brand identity with custom visuals.
Design partnership
Banking Partnerships
We use research methods based on the product and the questions we need to answer. This can include user interviews, usability testing, competitive research, stakeholder discussions, analytics review, and other qualitative or quantitative methods.
Yes. If you already have user research, analytics, customer feedback, or other relevant data, we start there. We review what is available, identify what is still needed, and suggest additional research only where it can help answer the project’s key questions.
Yes. We can work within your existing product, design system, technology, and team setup. We assess what is already in place and recommend where to retain, improve, or rebuild based on the project scope.
Yes. Existing platforms often come with established workflows, technical constraints, and business requirements. We work within those realities, identify the areas that need improvement, and plan the redesign around the agreed scope and priorities.
Yes. We work with both. The engagement can be shaped around the stage of your product, from defining an MVP to improving an established SaaS platform or supporting a larger product roadmap.
There is no fixed cost because SaaS projects vary considerably in scope. We look at the product, workflows, team requirements, and timeline before recommending an engagement and sharing an estimate. A discovery call is the best place to start.
