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Gaana

Designed a captivating user experience for India's leading music and entertainment destination, making it a joy to explore and discover new sounds and artists.

Mobile app design

The Challenge

01

Outdated Design

The current app’s design was outdated and difficult to use. There were other popular music platforms which offered a better and minimal look to their music streaming services. The competitors also focused on showcasing personalized recommendations.

02

Fight Against All Odds

New music apps are packed with clean interfaces & each offering great features. Standing out was tough, had to bring something fresh and unique to grab users’ attention and make a real impact.

03

Scalable Categorization

With diverse industries and constantly evolving music trends, fixed categories wouldn’t work. The current app needed a scalable system with adaptable cards and dynamic categories to seamlessly accommodate the next generation songs and artists.

Design Process

Discover

Discovered how other music apps use minimal designs, making navigation smooth and clog-free. Also noticed how they enhance user experience with personalized recommendations, card-based layouts, and well-organized libraries for easy access to music.

Define

To improve engagement, we needed a fresh design language and a new theme. Enhancing music browsing features and refining the new artists algorithm became essential for a smoother, more personalized music streaming experience.

Design

A vibrant color palette & new Design Language System that resonates with youth, along with a picture-in-picture mode for seamless streaming while exploring other apps. Also improved the subscription model for a better user experience.

The Objective

To create an intuitive music platform designed to enjoy streaming, allowing them to effortlessly discover new artists and songs while organizing their library for easy access. Prioritizing card design, focusing on visually appealing designs that would enhance the user experience across various devices, from phones to desktop.

Design Language

To create an intuitive music platform designed to enjoy streaming, allowing them to effortlessly discover new artists and songs while organizing their library for easy access. Prioritizing card design, focusing on visually appealing designs that would enhance the user experience across various devices, from phones to desktop.

Critical insights Uncovered Through our Research

Media Player Enhancement

A thorough analysis revealed key factors affecting user satisfaction with media playback. This insight-driven approach helped pinpoint critical improvements that could significantly enhance the overall music experience.

Categorization Focus

Explored the categorization of music cards, focusing on scalable palettes and adaptive card designs. The goal was to create a flexible system that enhances discoverability and user experience while keeping up with evolving music trends.

Enhance Usability

A music streaming platform which offers a flexible system with a wide variety of categories, making it easy to explore and enjoy music that matches every listener’s taste.

Pricing
Model

Investigated pricing and subscription models, focusing on how to effectively hook users. Explored the division of subscription tiers and worked on developing better, more inclusive plans that cater to a wider audience.

Dancing In the Dark

By adopting Dark Mode, it empowers users to customize their experience at will, catering to their individual needs and preferences. This approach also underscores a commitment to increasing accessibility and inclusivity across all aspects of the platform

Groove With Enhanced Music Browsing

Get Along With Enhanced Media Player

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