logoMain

Gaana

Created an attractive and easy-to-use interface for India's top music and entertainment platform.

Mobile app
Gaana Mockup

Project Overview

Gaana, a popular music streaming app, had fallen behind in recent years as newer competitors entered the market. In an effort to stay relevant and appeal to a wider audience, the company decided to revamp its website with a modern, user-friendly interface.

This overhaul aimed to breathe new life into the platform and re-engage users with a fresh and engaging experience.

Pain Points

While reviewing the old designs of the application, we came across few gaps .

Gaana old design

Design Process

Discover

In the discovery phase, we gained a deep understanding of the user requirements, business goals, competitors’ strengths and weaknesses, industry trends, and the current state of the product.

Define

In the define phase, we analysed the information we’ve obtained to draw insights and defined the goals, objectives, and our strategy moving forward into the process.

Design

In this phase, we generated and explored a wide range of concepts through wireframes and lo-fi prototypes. We then developed a design language and applied the same throughout the designs.

Discover

With market research we found that most competitors have dark themed applications. Their apps were interactive, engaging, and had modern UI designs.

Spotify mockup

Ideate

With the help of research we understood the user segment and introduced new flows to solve interaction. We focused on some key elements which helped the application to have a fresh perspective.

We aimed to solve the navigation and focused on to make the application hyper personalized.

Frame 48097080

Design Language

TYPEFACE

Aa

Manrope

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
LIGHT
REGULAR
MEDIUM
SEMIBOLD
BOLD

Final Screens

Impact

Got a project in mind?